Imagine my delight when I saw these ads for Mercedes. They are bright and colourful and they keep my attention. They don't particularly tell me much about the car but, hey, it's a Merc. Everyone knows about them. And that's how advertising is now. Sell a feeling, not a product. Once you've nailed the feeling, you've won half the battle. Apparently.
I've heard that these ads, particularly the first one, may have been plagiarised. I really don't care. New ideas are very rare. It's just about how you execute them and I think these have been executed pretty well.
Anywho, here are the ads. I'm bored now.
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